BYB’s first OOH campaign to launch across 39 locations in London and Reading. The goal was to increase brand awareness. Originally, the campaign was planned to launch in May but got postponed as a result of the lockdown.


To create the creative in collaboration with our Marketing Director and founder, based on a brief with examples from other brands.

I created all drafts and was supported in finalising and tweaking the final visuals by a Freelance Senior Designer working from L.A..


The task was briefed in 7 days ahead of delivery. The person to sign off didn’t create the brief.


The finals are based on a visual we’ve previously posted on BYBI’s instagram.

Model images is from an In-House shoot in January 2020. I was assisting the Co-founder and Senior Social Executive who was directing the shoot.