Description
BYB’s first OOH campaign to launch across 39 locations in London and Reading. The goal was to increase brand awareness. Originally, the campaign was planned to launch in May but got postponed as a result of the lockdown.
Role
To create the creative in collaboration with our Marketing Director and founder, based on a brief with examples from other brands.
I created all drafts and was supported in finalising and tweaking the final visuals by a Freelance Senior Designer working from L.A..
Challenge
The task was briefed in 7 days ahead of delivery. The person to sign off didn’t create the brief.
Assets
The finals are based on a visual we’ve previously posted on BYBI’s instagram.
Model images